Résumé & Qualifications
The experience behind the work.
A concise overview of my professional experience, education, certifications, and the capabilities I bring to digital marketing teams.
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Professional Snapshot
A practical mix of strategy, systems, and execution.
I work across marketing operations, SEO, content, CRM workflows, Webflow, analytics, and AI-assisted processes—pairing marketing judgment with the operational discipline to move ideas forward.
Professional Profile
Digital marketing specialist with hands-on experience across marketing operations, search engine optimization (SEO), content, CRM workflows, Webflow, and performance analytics in financial services, local business, and nonprofit environments.
Uses generative AI and automation across research, content planning, QA, documentation, monitoring, and process improvement. Earlier experience in customer service, sales, and logistics provides a practical understanding of the full customer journey—from discovery and lead capture through follow-up and execution.
Core Capabilities
- Marketing operations and digital strategy
- SEO and local search
- Content strategy and copywriting
- Webflow and website/CMS management
- CRM workflows and lead nurturing
- Marketing analytics and performance reporting
- Campaign execution and workflow coordination
- Marketing automation and AI-assisted workflows
Selected Platforms & Tools
- Analytics & MeasurementGoogle Analytics 4, Google Search Console, Google Tag Manager
- Website & CMSWebflow
- Planning & DocumentationNotion
- AI & AutomationChatGPT, Gemini, Microsoft Copilot, Zapier
- CRM & EmailSurefire CRM, Monday CRM, Mailchimp
- Creative ProductionCanva, CapCut
Selected Career Experience
A career shaped across marketing, operations, and client service.
Selected roles are shown below. Download the résumé above for complete professional, volunteer, and additional operations experience.
- Work across marketing and lending operations for a multi-state mortgage team, supporting digital growth initiatives alongside the borrower and pipeline workflows they ultimately feed.
- Built and launched a consumer mortgage website in Webflow, implementing SEO architecture, Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking to establish a measurable foundation for ongoing organic visibility and conversion reporting.
- Managed an organic LinkedIn content program that generated approximately 16.8K impressions, 209 engagements, and 99 new followers from February–August 2026.
- Design AI-assisted workflows for research, content planning, market monitoring, documentation, quality review, and process improvement, with human oversight for accuracy and compliance-sensitive work.
- Build and improve marketing operations across content planning, lead magnets, CRM workflows, approval processes, performance reporting, and internal documentation.
- Support borrower communication, document collection, pipeline coordination, and follow-up from intake through closing, connecting marketing execution with the operational customer journey.
Equal Housing Lender | The Mortgage Link, Inc. NMLS #113054. For licensing information, visit the NMLS Consumer Access website. - Founded NEXUS Media™ in Philadelphia and continue to take on select freelance digital marketing projects while repositioning the practice for the South Florida market.
- Built and managed a local search system that generated 1,826 Google Business Profile interactions from February–July 2026, including 365 calls, 473 direction requests, and 988 website clicks.
- Built repeatable short-form content workflows and produced 20+ client shoots in 2025; client content generated 100K+ Instagram views and reached 16,249 accounts during a 90-day reporting period.
- Built a responsive Webflow website for BHG Mortgage Lending with SEO foundations, analytics tracking, and focused lead paths. Google Search Console recorded approximately 16K impressions and 43 organic clicks from April–July 2026.
- Integrate AI into research, strategy, content development, creative direction, website production, reporting, QA, and workflow design through reusable prompts and repeatable processes.
- Manage select projects end to end across strategy, production, publishing, optimization, client communication, and performance review.
- Expanded beyond traditional loan-assistant responsibilities into branch marketing execution, content development, CRM support, and marketing operations.
- Led day-to-day branch marketing execution across social media, email, educational content, and print materials supporting homebuyer, borrower, and referral-partner communication.
- Built a pillar-based SEO content hub with 10 core pages and 10 supporting pages designed to create a structured foundation for mortgage-related organic search content.
- Created print and digital marketing collateral to support campaigns, borrower education, events, outreach, and other branch marketing initiatives.
- Developed campaign themes, content plans, publishing workflows, and internal marketing resources as the role evolved into broader marketing ownership.
- Used Surefire CRM as the primary platform for lead communication and follow-up, with additional exposure to Monday CRM, while supporting borrower communication and pipeline coordination.
- Built an internal Notion workspace to centralize processes, content planning, campaign resources, and team documentation.
- Led shift-level ground operations for Veho’s last-mile delivery network, coordinating people, technology, and logistics to support successful launches, sorts, and driver-partner experiences.
- Led 20+ person operational teams and supported 400+ driver partners across high-volume delivery operations.
- Used logistics technology platforms to manage reroutes, operational changes, and real-time delivery issues while maintaining service continuity.
- Worked cross-functionally to assess operational needs, prioritize safety, and keep time-sensitive launches and sorts on track.
- Supported driver partners and internal teams through issue resolution, communication, and customer-service-focused operational support.
- Served as a core marketing resource for a mortgage organization, supporting loan officers with onboarding, CRM adoption, content, presentations, and campaign execution.
- Helped spearhead marketing onboarding for new loan officers, training them on available tools and resources and assisting with platform setup and adoption.
- Helped administer the company CRM, supporting campaigns, contact organization, marketing workflows, and ongoing loan officer use.
- Created presentations, social media content, print and digital collateral, and other materials supporting loan officer outreach and borrower communication.
- Supported loan officers with CRM campaigns and day-to-day marketing needs, connecting marketing resources with practical sales execution.
Education & Credentials
Formal training, reinforced by continuous learning.
Business education and industry certifications support my foundation in marketing, finance, analytics, digital platforms, CRM systems, and compliance-sensitive execution.
Formal Education
B.B.A. in Marketing, Minor in Finance
Temple University · Fox School of Business · Expected Fall 2026
Certifications
Training behind the work.
Ongoing training in the tools and skills I use to plan, build, measure, and improve marketing.
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Understanding CRMs
SmartFox Academy