Résumé & Qualifications

The experience behind the work.

A concise overview of my professional experience, education, certifications, and the capabilities I bring to digital marketing teams.

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Professional Snapshot

A practical mix of strategy, systems, and execution.

I build websites, develop content, and manage SEO and measurement. Earlier CRM experience supports my understanding of campaign setup and marketing systems.

Professional Profile

Digital marketing specialist experienced in Webflow websites, SEO, content, and analytics across financial services, local businesses, and nonprofits.

I use GA4, Search Console, Tag Manager, and AI-assisted research and quality review. My earlier CRM experience includes user setup, contact imports, campaign setup, troubleshooting, and training.

Core Capabilities

Marketing operations and digital strategy
SEO and local search
Content strategy and copywriting
Webflow and website/CMS management
CRM setup, campaign support, and user training
Marketing analytics and performance reporting
Campaign execution and workflow coordination
AI-assisted research and quality review

Selected Platforms & Tools

Analytics & Measurement
Google Analytics 4, Google Search Console, Google Tag Manager
Website & CMS
Webflow
Planning & Documentation
Notion
AI-Assisted Work
ChatGPT, Gemini, Microsoft Copilot
Earlier CRM Experience
Surefire CRM; additional exposure to Monday CRM
Creative Production
Canva, CapCut

Selected Career Experience

A career shaped across marketing, operations, and client service.

Selected roles are shown below. Download the résumé above for complete professional, volunteer, and additional operations experience.

Loan Partner (Marketing Focus)
The Mortgage Link, Inc. — Part-time, Remote
Feb 2026–Present
My current part-time role focuses on marketing for Anne King’s branch, including website development, SEO, content, publishing coordination, and performance reporting.
- Built and launched Anne King’s Webflow mortgage website, developing audience-based content architecture, on-page SEO, and GA4, Google Tag Manager, and Google Search Console measurement.
- Managed Anne King’s organic LinkedIn content program, which recorded 19,010 impressions, 269 engagements, and 117 new followers from February 1 to September 22, 2026.
- Use AI-assisted workflows for research, content planning, and market monitoring, with human review for accuracy.
- Manage content planning, publishing coordination, and performance reporting for the branch’s website and social media.
- Created two borrower education resources, the First-Time Homebuyer Game Plan and Current Mortgage Review Guide.
Equal Housing Lender | The Mortgage Link, Inc. NMLS #113054. For licensing information, visit the NMLS Consumer Access website.
Founder & Digital Marketing Strategist
NEXUS Media™ — Freelance
Oct 2024–Present
Through NEXUS Media™, I deliver freelance websites, local SEO, content strategy, creative production, and reporting for service-based clients.
- Optimized the Google Business Profile for Our Legacy Hair Salon & Barbershop. The profile recorded 2,061 interactions from April through September 2026, including 403 calls, 584 direction requests, and 1,074 website clicks.
- Built repeatable short-form content workflows and produced 20+ client shoots in 2025; client content generated 100K+ Instagram views and reached 16,249 accounts during a 90-day reporting period.
- Built BHG Mortgage Lending’s Webflow investor website and implemented GA4/GTM tracking to distinguish successful financing-inquiry submissions from newsletter signups and navigation clicks.
- Analyzed BHG search queries and landing pages to separate ambiguous brand visibility from investor-financing searches and prioritize commercial-page SEO and inquiry-path improvements.
- Manage select projects end to end across strategy, production, publishing, optimization, client communication, and performance review.
Loan Officer Assistant (Marketing & Operations)
Amres Corporation — Remote
Nov 2024–Feb 2026
Expanded beyond traditional loan-assistant responsibilities into branch marketing execution, content development, CRM support, and marketing operations.
- Ran branch marketing across social media, borrower education, and print and digital collateral.
- Built a 20-page mortgage SEO hub with 10 core pages and 10 supporting pages.
- Created print and digital marketing collateral to support campaigns, borrower education, events, outreach, and other branch marketing initiatives.
- Developed campaign themes, content plans, publishing workflows, and internal marketing resources as the role evolved into broader marketing ownership.
- Used Surefire CRM as the primary platform for lead communication and follow-up, with additional exposure to Monday CRM, while supporting borrower communication and pipeline coordination.
- Built an internal Notion workspace to centralize processes, content planning, campaign resources, and team documentation.
Lead, Ground Operations
Veho Technologies — Philadelphia, PA
Mar 2023–Mar 2024
Led shift-level ground operations for Veho’s last-mile delivery network, coordinating people, technology, and logistics to support successful launches, sorts, and driver-partner experiences.
- Led 20+ person operational teams and supported 400+ driver partners across high-volume delivery operations.
- Used logistics technology platforms to manage reroutes, operational changes, and real-time delivery issues while maintaining service continuity.
- Worked cross-functionally to assess operational needs, prioritize safety, and keep time-sensitive launches and sorts on track.
- Supported driver partners and internal teams through issue resolution, communication, and customer-service-focused operational support.
Marketing Administrator
Amres Corporation — Trevose, PA
May 2017–May 2021
Supported loan officers with CRM setup, campaign execution, troubleshooting, training, and marketing materials.
- Set up Surefire CRM users and imported contact data to support loan-officer onboarding and marketing execution.
- Configured CRM campaigns and troubleshot platform issues.
- Created presentations, social media content, print and digital collateral, and other materials supporting loan officer outreach and borrower communication.
- Trained loan officers on CRM tools and workflows to support platform use and campaign execution.

Education & Credentials

Formal training, reinforced by continuous learning.

Business education and industry certifications support my foundation in marketing, finance, analytics, digital platforms, CRM systems, and compliance-sensitive execution.

Formal Education