Résumé & Qualifications
The experience behind the work.
A concise overview of my professional experience, education, certifications, and the capabilities I bring to digital marketing teams.
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Professional Snapshot
A practical mix of strategy, systems, and execution.
I work across SEO, content, CRM workflows, analytics, and campaign support—pairing marketing judgment with the operational discipline to move ideas forward.
Professional Profile
With more than eight years of experience, my background spans financial services, local business marketing, nonprofit initiatives, and operations. I connect audience needs, content, workflows, and data while keeping the work practical, organized, and accountable to measurable outcomes.
Core Capabilities
- Digital marketing strategy
- SEO and local search
- Content strategy and copywriting
- Website content and CMS management
- CRM workflows and lead nurturing
- Analytics and performance reporting
- Campaign execution and workflow coordination
- Marketing automation and AI-assisted workflows
Selected Platforms & Tools
- Analytics & MeasurementGoogle Analytics 4, Google Search Console, Google Tag Manager
- Website & CMSWebflow
- Planning & DocumentationNotion
- Email & AutomationMailchimp, Zapier
- CRMBonzo, Monday CRM, Surefire
- Creative ProductionCanva, CapCut
Career Experience
A career shaped across marketing, operations, and client service.
My background spans financial services, local business marketing, nonprofit work, and logistics, with responsibilities across planning, coordination, and delivery.
- Support branch marketing and loan operations in a compliance-sensitive environment, connecting content coordination, workflow organization, borrower communication, and pipeline support.
- Coordinate content, campaign support, workflow organization, and day-to-day marketing execution within compliance requirements.
- Support borrower follow-up, pipeline communication, and documentation flow from intake through closing.
- Connect marketing activity with production priorities, helping the team respond accurately and keep work moving.
- Collaborate across marketing, operations, and client service to support both borrower experience and branch execution.
- Combined branch marketing execution with loan-process support, working across content, SEO, CRM workflows, borrower communication, and administrative coordination within a compliance-sensitive lending environment.
- Led branch marketing execution across content, email, and social media to support first-time buyer and real estate investor education.
- Built a pillar-based SEO content hub that strengthened organic discovery and created clearer pathways from educational content to lead capture.
- Developed content strategy, campaign themes, and publishing cadences while structuring workflows across Bonzo CRM, Monday CRM, and Surefire CRM.
- Supported borrower follow-up, scheduling, communication, and documentation flow while keeping internal coordination aligned with lending guidelines.
- Lead an independent digital marketing practice that helps service-based organizations improve visibility, customer acquisition, and content execution.
- Develop digital marketing strategies, local SEO programs, and content systems tailored to the needs of service-based clients.
- Contributed to 268 new customers and approximately $175K in 2025 sales for a client through Google Business Profile optimization and CRM implementation, alongside 11,134 profile views and 300+ five-star ratings.
- Built scalable short-form content workflows supporting 20+ client shoots in 2025 and generating 100K+ Instagram views and 16,249 accounts reached within 90 days.
- Manage creative direction, publishing workflows, AI-assisted content development, and performance tracking across digital marketing deliverables.
- Lead volunteer marketing and media work for a nonprofit, connecting its mission with website development, editorial content, visual storytelling, and internal systems.
- Lead website development and content strategy, publishing 18 blog posts in 2025 and contributing to 366 active users, 187 new users, and 4.73K tracked website events.
- Produce mission-based digital media, including nine YouTube videos and photo and video coverage of the 2024 Senegal initiative, to support storytelling and outreach.
- Organize content production and publishing workflows to improve consistency, asset access, and execution across initiatives.
- Built an internal Notion workspace to centralize operations, content planning, and media management.
- Led shift-level ground operations for last-mile delivery launches and sorts, translating rapidly changing conditions into safe, coordinated execution.
- Coordinated cross-functional teams and driver partners to support safe, efficient execution in a fast-paced logistics environment.
- Managed reroutes, operational changes, and time-sensitive workflow issues using technology platforms to keep daily operations moving.
- Assessed operational needs in real time, prioritized safety, and worked across teams to maintain service continuity and shift performance.
- Developed transferable strengths in workflow discipline, cross-functional coordination, and problem-solving under pressure.
- Supported marketing and administrative operations for a financial-services team, helping organize content, CRM activity, communications, and daily priorities.
- Assisted with marketing materials, content updates, and internal support tasks to keep campaigns, communications, and team priorities organized.
- Used CRM and marketing tools to support contact organization, follow-up processes, and general marketing operations.
- Coordinated day-to-day administrative workflows requiring consistent organization, responsiveness, and follow-through.
- Worked within a compliance-sensitive environment where accuracy and dependable execution were essential.
Education & Credentials
Formal training, reinforced by continuous learning.
Business education and industry certifications support my foundation in marketing, finance, analytics, digital platforms, CRM systems, and compliance-sensitive execution.
Formal Education
B.B.A. in Marketing, Minor in Finance
Temple University · Fox School of Business · Expected Fall 2026
Certifications
Training behind the work.
Ongoing training in the tools and skills I use to plan, build, measure, and improve marketing.
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Understanding CRMs
SmartFox Academy