I work where strategy, systems, and execution meet.
I help teams improve visibility, organize marketing work, and measure what works across web, search, content, and analytics.
Where I apply my marketing experience
I have applied the same marketing fundamentals across compliance-sensitive, local-business, nonprofit, and creative environments.
Mortgage marketing and lending operations
Across both organizations, I have supported borrower communication, lending workflows, CRM organization, websites, content, and branch marketing in environments where accuracy, compliance, and consistent follow-through matter.
Local SEO and customer marketing
For Ab’s Hair Studio, I used Google Business Profile optimization, reputation management, CRM tools, and promotional content to strengthen local visibility and help turn search activity into calls, visits, and bookings.
Nonprofit marketing and media
As a volunteer for The Glory Foundation, I built the organization’s website and support its SEO, content, photography, video, communications, and internal organization while working independently with limited time, budget, and resources.
Content production and audience growth
Through Nexus Media, I manage creative direction, photography, video production, editing, publishing workflows, and performance tracking for short-form digital content—using audience response to refine what gets produced next.
My path into digital marketing
My path developed through self-directed study, formal education, and hands-on work. Each stage helped me turn a long-standing interest into a practical approach to marketing.
- 01 — Since 2017
Curiosity started the path.
Digital marketing captured my interest in 2017. I began teaching myself how websites, search, content, analytics, and creative work shape the way organizations reach people.
- 02 — At Temple University
Education built the framework.
Changing my major to marketing gave that interest a stronger foundation. At Temple, I learned to connect consumer behavior, research, strategy, and measurement.
- 03 — Through experience
Experience made it practical.
Hands-on work turned those ideas into practical judgment. Working across industries taught me how to adapt marketing decisions to different audiences, constraints, and goals.
Digital marketing skills and credentials
My capabilities span the parts of digital marketing that most often need to work together. Formal education, specialized training, and hands-on projects support that range.
- 01 — Strategy & Operations
Marketing strategy and operations
Marketing strategy and operations: Planning, workflows, documentation, CRM organization, and coordinated execution.
- 02 — Search & Measurement
SEO, local search, and analytics
SEO, local search, and analytics: Search optimization, website measurement, reporting, and performance-based improvement.
- 03 — Content & Web
Content systems and web execution
Content systems and web execution: Webflow websites, resources, content planning, and maintainable publishing systems.
- 04 — Creative Production
Photography, video, and visual content
Photography, video, and visual content: Creative direction, capture, editing, publishing, and performance review.
B.B.A. in Marketing, Minor in Finance
Temple University · Fox School of Business · 2026
Training behind the work.
Ongoing training in the tools and skills I use to plan, build, measure, and improve marketing.
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What guides my work and decisions
What matters outside my work shapes how I show up within it. Faith, family, learning, and creative practice keep my priorities clear and my standards grounded.
- 01 — Faith
Stewardship over status.
My faith calls me to serve people honestly, use opportunities responsibly, and take ownership of the quality of what I contribute.
- 02 — Family
Purpose beyond the work.
Family gives my work a larger purpose. It keeps ambition grounded in responsibility, stability, and the example I want to set.
- 03 — Learning
Stay teachable.
I stay curious, ask better questions, and remain willing to revise my thinking when evidence or experience points to a stronger approach.
- 04 — Creative Practice
Keep creating.
Photography and video sharpen how I observe, frame ideas, and communicate with intention. They keep my creative judgment active beyond client work.